How depressing that Cadbury’s board has finally surrendered to Kraft. The only silver lining to the dark cloud now hanging over Britain’s confectionary sector is that Cadbury wasn’t gobbled up by Hershey.
I remember the first time I bit into a Hershey Bar. It was the summer of 1976 and I was 12-years-old. I’d never been to America before and the first thing I wanted to do on touching down at JFK was sink my teeth into one of these legendary chocolate bars. I was already a fan of American cuisine, being an enthusiastic early adopter of the McDonald’s outlet in Muswell Hill, and was confident American chocolate would knock our own into a cocked hat in much the same way that Big Macs were superior to Wimpy burgers.
I tore off the wrapper, bit off a sizeable chunk and began to chew greedily. (To read more, click here.)